The courage to pursue an idea. The courage to become an entrepreneur.

An idea is often where it all begins. But between that first idea and a successful business lie courage, perseverance, doubts, setbacks – and countless decisions.

In our video portraits, ZHAW alumni share personal insights into their entrepreneurial journeys. They talk about how their ideas came about, what they have learned along the way, which challenges they have faced, and what has helped them keep going.

An idea is often where it all begins. But between that first idea and a successful business lie courage, perseverance, doubts, setbacks – and countless decisions.

One thing becomes clear: Entrepreneurship is not a straight path – and certainly not a formula. It is about being willing to try something new, take responsibility, and learn from experience.

Perhaps one of these stories will provide the inspiration you need to take that first step yourself.

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